Big news for pet parents and even bigger news for cat lovers: Wild Nosh just announced that they are the third pet food brand to fully achieve the Better Chicken Commitment! Brands that adopt the Better Chicken Commitment pledge to source chicken from farms that use healthier birds and more humane operations.

Making the Switch

Surveys show that American pet owners care deeply about the treatment of farm animals and consider this when purchasing their pet’s food. Almost 9 out of 10 Americans would switch the brand of their pet’s food if they knew that another brand sourced its animal-derived ingredients more ethically. There haven’t been any products available for cats that meet the Better Chicken Commitment until meow—we mean, now!

Cat and dog treat producer Wild Nosh purchases from farms that raise chickens who have access to the outdoors. Equally important, these farms use healthier breeds that grow at a more natural pace, so they live significantly better lives than chickens who are bred to rapidly grow as large as possible. Wild Nosh’s chicken treats have earned the Global Animal Partnership’s Better Chicken Project certification to independently verify their animal welfare standards and claims.

Only two other pet food brands have fully achieved the Better Chicken Commitment for their chicken products: Campfire Treats and Evermore Pet Food dog treats and dog food, respectively. These brands and Wild Nosh are also part of an industry-leading group of pet food companies committed to improving farm animal welfare through the ASPCA’s Higher-Welfare Pet Food Initiative.

“We commend Wild Nosh for sparing chickens from the inhumane conditions typical of factory farms and supporting higher welfare farming methods instead – and we are glad that pet parents now have these higher welfare options,” said Maral Cavner, Senior Manager of Corporate Policy, ASPCA. “Wild Nosh continues to raise industry standards by meeting the Better Chicken Commitment, and even more so by doing it ahead of schedule.”

"Wild Nosh is proud to have achieved the standards set by the Better Chicken Commitment, ensuring our pets enjoy healthy treats while minimizing the suffering of other animals. As the most consumed yet often overlooked animal, chickens deserve humane treatment, and we remain committed to advocating for their welfare—along with the more ethical care of all farm animals used in our products." Kayson Cooper, Sourcing and Sustainability at Wild Nosh.

Join the Movement

You can find Wild Nosh’s chicken treats, as well as their welfare-certified turkey treats, under “pet food” on our Shop With Your Heart Grocery List.

Join our Factory Farming Task Force to learn more about eliminating factory farming from your pet’s diet and receive updates when other brands take a stand to build a more compassionate world for farm animals.